Facing a critical shortage of caregivers statewide, Wisconsin’s Department of Health Services asked Pigorsch Media Design to plan a marketing strategy and media campaign to build the workforce by 3,000. Through a web site featuring videos and tweets, as well as broadcast, other social media networks, and print, the number of applicants has exceeded 9,000.
Launching a comprehensive campaign takes the integration of marketing messaging across multiple media platforms. For UW-Stevens Point, Pigorsch Media Design brought together content from all the university colleges and created videos with a robust call to action. Visit supportuwsp.org and joinuwsp.org
Using a web-based ordering system, Pigorsch Media Design has helped build Karastan’s 90-year-old brand for a decade through digital marketing. Through a national dealer website, Pigorsch Media Design creates co-op approved television advertising and then customizes messaging for individual dealers and marketplaces. In addition, PMD uses market data, viewership data, and demographic studies to inform media buys for Karastan dealers coast to coast.
Building a bold, aspirational website for a brand sold in three languages throughout the United States and Latin and South America took creative, organizational, and technical web development expertise. What made this project all the more exciting for Pigorsch Media Design was the integration of creative product videos that support the elevation of pots and pans to high design. Visit royalprestige.com