Reaching the Next Pointer Generation
In an era of declining high school populations, recruiting the next class of students to UW-Stevens Point takes aspirational advertising that’s inspired by research.
The nation’s oldest luxury brand in floor covering is Karastan. To help a nationwide dealer network engage with customers and increase traffic to their locations, PMD has created a series of promotional spots that highlight annual Karastan promotions. Each spot is customizable, as is marketplace research, media planning and placement.
Kohler is a global leader in the design and manufacture of kitchen and bath products. PMD is proud to have helped introduce their innovations to both consumers and design professionals.
This line of award-winning products is used worldwide by professionals and consumers to create digital video and audio content. PMD has produced a number of targeted pieces for this global brand.
Sport fishing in Wisconsin generates a $2.3 billion in economic impact and supports more than 21,500 jobs. The Wisconsin Department of Natural Resources asked PMD to develop two videos to promote the sub-brand “Fish On Wisconsin.” This initiative was designed to increase participation in the sport by engaging both new and existing anglers.
Hy Cite has an international reach through its Royal Prestige brand. PMD has helped advance the brand in several languages and across media platforms, helping Hy Cite to grow by 250,000 customers per year.
Facing a critical shortage of caregivers statewide, Wisconsin’s Department of Health Services asked Pigorsch Media Design to plan and execute a branding and marketing strategy the workforce by 3,000. Through PMD’s integrated media approach, including broadcast, social media, the web and print, WisCaregiver Careers exceeded expectations by 200 percent, drawing in 9,000 applications.
PMD launched the University of Wisconsin-Stevens Point’s first-ever comprehensive campaign at a gala opening event and continues to build support for the university across multiple branding platforms. Brand research began with key stakeholder interviews across the country as well as with students, faculty, and community leaders. Three years later, PMD helped UW-Stevens Point celebrate the campaign’s success with record gifts of $44 million.