Sustaining a 100-Year-Old Membership
The heart of a great city comes from the individuals and businesses willing to come together to build community.
PMD collaborated with university enrollment, admissions, and alumni specialists to analyze how best to connect a target audience of potential applicants. This broadcast spot, also used in theaters and digital media, highlights the strengths of the UWSP experience.
Top graduate students from around the world choose UW-Madison for its cross-disciplinary centers of excellence and committed faculty. In this recruitment video, Pigorsch Media Design’s mission was to highlight the university’s tradition of research, mentorship, and community for use by 160 graduate programs, many of which are ranked among the best in the nation.
How do you get the universe of emerging business school graduates to consider applying to a company many have never heard of? PMD took a “student on the street” approach to advancing Spectrum Brands’ story to overcome its lack of brand recognition. This was part of a video series that also sought to recruit key executives with a more formal, peer-to-peer, high-end production approach.
In an effort to encourage more citizens to get outdoors and enjoy Wisconsin’s vast network of accessible rivers, lakes and streams, PMD created this animated video to increase public awareness of how easy it is go fishing.
Facing a critical shortage of caregivers statewide, Wisconsin’s Department of Health Services asked Pigorsch Media Design to plan and execute a branding and marketing strategy the workforce by 3,000. Through PMD’s integrated media approach, including broadcast, social media, the web and print, WisCaregiver Careers exceeded expectations by 200 percent, drawing in 9,000 applications.
This is the first of five segments in a suite of videos PMD produced to advance faculty and staff recruitment at one of the state’s flagship universities. See the full set of videos at: joinUWSP.org