PMD collaborated with university enrollment, admissions, and alumni specialists to analyze how best to connect a target audience of potential applicants. This broadcast spot, also used in theaters and digital media, highlights the strengths of the UWSP experience.
With the merger of UW-Stevens Point and the two-year UW System campuses in Marshfield and Wausau, PMD created a series of enrollment spots to attract a broad demographic of students, including non-traditional students.
Student interviews and enrollment stats directed the storyline for this recruitment spot. Students overwhelmingly choose UWSP because it’s small and personal. It’s where professors know your name.