UW-Stevens Point Students Change the Future
Pigorsch Media Design’s brand development for the UWSP campaign soon transferred to a university-wide branding effort, including a series of TV spots created to build awareness and increase enrollment.
Pigorsch Media Design’s brand development for the UWSP campaign soon transferred to a university-wide branding effort, including a series of TV spots created to build awareness and increase enrollment.
PMD branded, marketed, and produced a gala event to launch the university’s first-ever comprehensive campaign.
Creating a new exciting brand for the University of Wisconsin-Stevens Point began with market research both on campus and with alumni coast to coast. The theme for the university’s first ever comprehensive campaign came out of the results of that research: Then, Now & Forever. We Are Point.
Launching a comprehensive campaign takes the integration of marketing messaging across multiple media platforms. For UW-Stevens Point, Pigorsch Media Design brought together content from all the university colleges and created videos with a robust call to action. Visit supportuwsp.org and joinuwsp.org
Research with constituents revealed the themes that matter most to Pointers across the country. This video brought them together as a steadfast source of pride and inspiration, launching the brand of the university’s capital campaign.
This is one in a series of videos used to build the brand for UWSP’s comprehensive campaign.