In 1869, UW-Madison conferred its first degrees to women. For the 150th anniversary of this occasion, PMD was asked to produce this video to celebrate the history of UW women leaders and students and to create a memorable experience for tens of thousands at commencement ceremonies and via social media.
With the merger of UW-Stevens Point and the two-year UW System campuses in Marshfield and Wausau, PMD created a series of enrollment spots to attract a broad demographic of students, including non-traditional students.
Top graduate students from around the world choose UW-Madison for its cross-disciplinary centers of excellence and committed faculty. Pigorsch Media Design’s mission in this recruitment video was to highlight the university’s tradition of research, mentorship, and community.