Sport fishing in Wisconsin generates a $2.3 billion in economic impact and supports more than 21,500 jobs. The Wisconsin Department of Natural Resources asked PMD to develop two videos to promote the sub-brand “Fish On Wisconsin.” This initiative was designed to increase participation in the sport by engaging both new and existing anglers.
Hy Cite has an international reach through its Royal Prestige brand. PMD has helped advance the brand in several languages and across media platforms, helping Hy Cite to grow by 250,000 customers per year.
Facing a critical shortage of caregivers statewide, Wisconsin’s Department of Health Services asked Pigorsch Media Design to plan and execute a branding and marketing strategy the workforce by 3,000. Through PMD’s integrated media approach, including broadcast, social media, the web and print, WisCaregiver Careers exceeded expectations by 200 percent, drawing in 9,000 applications.
PMD launched the University of Wisconsin-Stevens Point’s first-ever comprehensive campaign at a gala opening event and continues to build support for the university across multiple branding platforms. Brand research began with key stakeholder interviews across the country as well as with students, faculty, and community leaders. Three years later, PMD helped UW-Stevens Point celebrate the campaign’s success with record gifts of $44 million.
